2006 Convertor of the Year Award

2006 Converting Innovator Award Winner

Orange, CA - Nov 17, 2006: Labeltronix has been inaugurated as 2006 Converting Innovator.  Call it the little label company that can. Orange, CA based Labeltronix (www.labeltronix.com) has distinguished itself from any number of small label companies in two ways.

First, with innovative practices. Labeltronix' Lean Labeling (sm) program is tailored to the individual customer and ranges from custom in-house printing systems, with on-demand desktop printers supplied by Labeltronix, to supplied digital prepress, print and delivery of just the right number of labels. The overall program is centered on an inventory-management strategy designed to reduce costs for customers, and eliminate obsolete labels. The investment three years ago in an HP Indigo digital press reflects the company's commitment to digital printing.

"Many of our customers are in the vitamin and nutraceuticals industry," says president and chief executive officer John Trail. "They have many SKUs and often include private-label products with many brands and variations. We want to help them with design and layout while minimizing obsolete labels. That's where the Lean Labeling program can really be a benefit."

The second way Labeltronix has distinguished itself from other small label converters is by gaining a reputation as a good neighbor within Orange, CA. Labeltronix' schedule of philanthropic activities stretches the year round, encompassing such things as working with the Friendly Center of Orange to collect toys and food for low-income families; providing Thanksgiving baskets for families during the holidays; and participating as a team in the CHOC Walk to raise funds for the Children's Hospital of Orange County.

Acting as the coordinator for all this activity is human resources manager Rayanne Burd. "The CHOC walk is the most popular event with our employees, whether they walk or contribute to a sponsorship," she says. "Most all of our employees participate in the food/toy drive for the Friendly Center during the holidays as well. This Thanksgiving, our goal is to provide all the groceries needed for Thanksgiving meals to 25 families in need in our community. We are well on our way to achieving this goal."

"We're not a big company, only about 55-60 employees, but we do what we can, and we have fun doing it," Trail adds. Do they ever! These "Labeltronians," as they call themselves, have enough esprit de corps for a company twice its size. Most converters were content to send in one or two nomination forms for the Converting Innovators program. Converting received 29 forms from Labetronix—from the plant manager and marketing and technical support staff all the way down to individual operators. Each one wanted to make sure we knew what a great company it was. Now we do.